Sales Innovation – Using Video to Access HCPs
As a sales representative, connecting with healthcare professionals (HCPs) is an important part of your job. There are many tools you can use to make this process more effective and efficient, but one that is often overlooked is video.
Let's take a look at the reasons why Sales Reps should add video to their toolbox:
1. Video is a powerful tool that can help you build trust and relationships with HCPs. It allows you to introduce yourself, explain your products or services, and answer any questions they may have. This can help you provide a more personal touch, which is crucial when trying to connect with HCPs.
50+% of accessible HCPs use video...Re-evaluate how you measure HCP access beyond your own field organization and ensure you're using video to help expand your access. - Veeva Pulse Data, April-Sept 2022
2. It allows you to reach a large number of HCPs in a short amount of time. Instead of scheduling and conducting individual meetings or calls with each HCP, you can record a video once and share it with multiple HCPs. (We call this video agility.) Using a platform like Storyvine, you can also personalize each video and tailor it to specific HCPs, making your message even more relevant and effective.
3. Video can also be a valuable tool when it comes to virtual meetings and events. By incorporating video into your presentations, you can make your message more engaging and memorable, which can help increase the chances of securing a sale.
Don't get left behind! Sales representatives should be adding video to your toolbox. It allows you to provide a personal touch, reach a large number of HCPs in a short amount of time, tailor your message to specific HCPs, and enhance your virtual meetings. With video, you can be more agile in your approach to sales and better connect with your target audience.