6 Pro Tips for Creating Videos
Updated: Apr 27
Is your company turning to video to stay connected? Here are some tips for creating videos, so you’ll look more professional when the camera goes on. They were shot in the context of Storyvine, but they apply to any video filming. Keep at it, and you’ll be a pro in no time.
#1 Use non-verbal cues.
For example, don’t say “Action,” because it will end up in the final video. Instead, do a countdown on your fingers, and point to the subject as a substitute for “Action.”
#2. Don’t film in front of a bright window.
You’ll end up looking like you’re in the witness protection program – no one will be able to see your face.
#3. Have an interesting background.
Don’t film in front of a white or beige wall or you’ll look like you’re in a mug shot.
#4. Don’t cover your microphone.
Hold your device correctly so you don’t accidentally cover the mic and distort the sound. On a mobile device, the mic is usually on the bottom of the phone – exactly where your hand instinctually will want to go.
#5. Don’t read a script. Be natural!
Craft bullet points and speak to them. Practice beforehand, and then just speak naturally.
#6. Always speak into the camera!
That means you need to know where the camera is. On a mobile device or laptop, our instinct is to look at the screen. But the camera is at the top of the phone/top of the laptop. Look there.
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