Just because you are crowdsourcing your content doesn’t mean it can’t look professional.
We’ve all been there. The boss walks in and hits you with, “We need more video! We need it now! Figure it out!” You know the budget isn’t increasing, but expectations are. How you pull it off is the proverbial elephant in the home office.
From brand storytelling to customer testimonials to executive thought leadership, there are no shortage of strategies that place video at the center of your marcomm plans. According to the Content Marketing Institute’s findings, B2B and B2C research for 2020 showed that 71 percent of B2B marketers use video marketing and two-thirds of B2C marketers use video marketing.
Why? Because video works. Well-produced visual stories of your brand told by your customers and your team can be incredibly powerful, drive revenue, engagement, and be the best word-of-mouth marketing available.
If you accept the challenge to make more videos, you’re stuck with two imperfect options: Professional video and UGC video. But what if you could find a middle ground?